Post by account_disabled on Mar 6, 2024 3:27:16 GMT
Trend: Consumers Becoming Influential Using Social Technologies Companies Already Give Preferential Treatment To Famous and Wealthy Customers. customers preference for years. Take for example, shopping malls in the Los Angeles area have private entry ways for celebrities to enter the mall and receive priorty treatment. Or, how B2B companies cater to their top customers with special event days, golf outings, or other clients with deep pockets. Companies know that not all customers are valued the same, and as a result, treat them differently. With More Consumers Adoption Social Technologies, the Problem Will Get Worse. The tide is rising, in fact with more consumers adopting social technologies, the amount of voices that companies will need to deal with will increase in volume.
Treating each customer with the best Indonesia Telegram Number Data possible service and support (Like Zappos unique culture) is ideal –but not realistic. Companies are ill-equipped to support millions of customers in real time on the social web. They must have prioritization programs in place to handle the high risk/opportunity accounts quickly. Companies Who Don’t Factor In Influence Put Themselves at Risk. Companies can choose to not factor in the social influence of customers, but will be putting themselves at risk. It’s just a matter of time before a company has a social blowup, and by not trying to handle priority customers could cause a small issue to quickly escalate into a larger one. Also, savvy competitors who factor in social influence can swoop and acquire high influence customers from companies that don’t.
Your goal, is to stay off this list. Matrix: The Four Phases How Companies Factor Social Influence Description Benefit Risk/Costs Do not factor in social influence Companies treat all customers the same, regardless of number of readers, followers or social influence. It’s cheap, companies don’t have to spend resources to understand if a single customer can influence others. Run the risk of not prioritzing a customer that could influence others, resulting in missed opportunity or greater PR risk. Ad Hoc: Companies factor in social influence as it surfaces, such as a customer explicitly staying their influence, or a service member proactively having to find it. Companies don’t have to invest in a program or system that tries to calculate this influence. a high influence customer, or may not realize a potential social crises till it’s too late. Absolute Influence: Companies factor in total number of Facebook book friends and activity, number of Twitter followers and assign a raw n umber.
Treating each customer with the best Indonesia Telegram Number Data possible service and support (Like Zappos unique culture) is ideal –but not realistic. Companies are ill-equipped to support millions of customers in real time on the social web. They must have prioritization programs in place to handle the high risk/opportunity accounts quickly. Companies Who Don’t Factor In Influence Put Themselves at Risk. Companies can choose to not factor in the social influence of customers, but will be putting themselves at risk. It’s just a matter of time before a company has a social blowup, and by not trying to handle priority customers could cause a small issue to quickly escalate into a larger one. Also, savvy competitors who factor in social influence can swoop and acquire high influence customers from companies that don’t.
Your goal, is to stay off this list. Matrix: The Four Phases How Companies Factor Social Influence Description Benefit Risk/Costs Do not factor in social influence Companies treat all customers the same, regardless of number of readers, followers or social influence. It’s cheap, companies don’t have to spend resources to understand if a single customer can influence others. Run the risk of not prioritzing a customer that could influence others, resulting in missed opportunity or greater PR risk. Ad Hoc: Companies factor in social influence as it surfaces, such as a customer explicitly staying their influence, or a service member proactively having to find it. Companies don’t have to invest in a program or system that tries to calculate this influence. a high influence customer, or may not realize a potential social crises till it’s too late. Absolute Influence: Companies factor in total number of Facebook book friends and activity, number of Twitter followers and assign a raw n umber.